
The business case
What more reviews actually do
A higher rating
More recent five-star reviews pull your average up and push older, lower ones down the page where fewer people scroll.
Stronger local visibility
Review count and recency are a well-known factor in whether you show up in the Google map results near you.
Easier decisions for new customers
People read your reviews before they choose. A fuller, fresher page does a lot of the convincing for you.


